USAF Launches “I Am an American Airman” Campaign

Sept. 10, 2014

Audio of this article is brought to you by the Air & Space Forces Association, honoring and supporting our Airmen, Guardians, and their families. Find out more at afa.org

The Air Force launched the “I am an American Airman” campaign on Monday, which spotlights “the vast accomplishments airmen have made throughout history,” states a Sept. 9 release. The new recruiting strategy brings back the service’s advertising slogan of “Aim High” from the late 1990s. The campaign highlights airmen’s accomplishments and “the wide range of opportunities and career fields available in the Air Force,” states the release. It will also air three commercials in prime time on major cable networks and during the NFL season. The first commercial features Air Force Chief of Staff Gen. Mark Welsh, one includes excerpts from former Presidents’ Air Force Academy commencement speeches, and the last features airmen from Air Force bases around the US.

Audio of this article is brought to you by the Air & Space Forces Association, honoring and supporting our Airmen, Guardians, and their families. Find out more at afa.org

Trending Stories

After Decades of Homeland Defense, Barnes ANG Base Bids Farewell to F-15s

SBIR Contracts, On Hold During Shutdown, Face Long-Term Risk 

Air Force’s New Fighter Goal: More Jets, But Who’s Paying?

Hegseth: Pentagon ‘Fundamentally Reshaping’ Weapons Buying Process

Related

Unique Group of Airmen Face a Third Missed Paycheck Without Shutdown Resolution

Nov. 10, 2025
Congress is making moves to end the longest government shutdown in U.S. history, but lawmakers have only a few days left to clear the procedural hurdles necessary to ensure troops get paid Nov. 14. The issue is particularly pressing for tens of thousands of uniformed personnel in the Air National…

SBIR Contracts, On Hold During Shutdown, Face Long-Term Risk 

Nov. 8, 2025
The $4.26 billion Small Business Innovation Research contracting program widely used by the Air Force went into hibernation as the government shut down Oct. 1, but unless lawmakers strike a deal on reforms, the program could reach an abrupt end.

After Decades of Homeland Defense, Barnes ANG Base Bids Farewell to F-15s

Nov. 8, 2025
U.S. Air Force F-15C Eagles have roared out of Barnes Air National Guard Base, Mass., for the last time. The 104th Fighter Wing’s last three F-15Cs departed the base Oct. 23 for the “Boneyard” at Davis-Monthan Air Force Base, Ariz., ending the aircraft's era on the frontlines of homeland defense.

Hegseth: Pentagon ‘Fundamentally Reshaping’ Weapons Buying Process

Nov. 7, 2025
Secretary of Defense Pete Hegseth vowed to undertake far-reaching reforms on the way the U.S. military buys weapons, promising a sweeping overhaul of the way the Defense Department defines requirements, manages acquisition, and tests new systems. The fundamental goal, which Hegseth underscored in a one-hour speech at the National War…

Air Force’s New Fighter Goal: More Jets, But Who’s Paying?

Nov. 7, 2025
The Air Force’s new fighter plan calls for a 30 percent increase in fighter jets, but achieving that increase will be challenging, and the plan lacks a convincing force-sizing rationale, according to former service leaders and defense analysts.

Dick Cheney’s Legacy with the Air Force

Nov. 6, 2025
Dick Cheney, who died Nov. 3 at 84, is best remembered by most Americans as among the most powerful Vice Presidents in history, a consummate Washington insider who had previously served in the Nixon administration, was Chief of Staff for President Gerald Ford, a Congressman for a decade, and Secretary…

Three Air Force MAJCOMs Get New Leaders

Nov. 6, 2025
With less pomp and public attention because of the government shutdown, three Air Force major commands have gained new leaders in the past week—continuing a major revamp of the service’s senior leadership.