The Air Force launched a new recruiting advertising campaign, called “Do Something Amazing,” during prime time Monday night. The commercials, which tie in with USAF’s new interactive Web site, showcase Air Force people performing their jobs. The videos were taken with a hand-held camera or used existing USAF footage, unlike previous glossy Hollywood-type productions. That means, according to ad agency GSD&M of Austin, Tex., that it can produce more commercials.
A dozen and a half Air Force Reservists formally transferred to the Space Force on July 15, becoming the new service’s first 18 part-time Guardians. The move is the culmination of more than two and a half years of work to create a system unlike any other military branch.