The Air Force launched a new recruiting advertising campaign, called “Do Something Amazing,” during prime time Monday night. The commercials, which tie in with USAF’s new interactive Web site, showcase Air Force people performing their jobs. The videos were taken with a hand-held camera or used existing USAF footage, unlike previous glossy Hollywood-type productions. That means, according to ad agency GSD&M of Austin, Tex., that it can produce more commercials.
The Air Force on March 12 awarded contract modifications worth a combined $2.4 billion to Boeing to procure an undisclosed number of E-7 Wedgetail as part of the program's engineering and manufacturing development phase and continue work on the airborne battle management aircraft’s radar.