Two 15-second advertisements on the Air National Guard will play on the CBS “Super Billboard” in New York City’s Times Square through November. The commercials, which will air every hour, 18 hours a day, will direct people to a Web site outlining available jobs in the Air Guard, said Capt. Rondal Perry, chief of ANG’s marketing and advertising branch, in a National Guard Bureau release. “The CBS screen is strategically located at 42nd Street between 7th and 8th Avenues and presents more than 1.5 million impressions daily in full motion and full color on 520 square feet of viewing space,” states the release.
The Air Force wants to pump more than $12 billion over the next five years into its new affordable long-range missiles program and recently asked industry to push the flights of some of those munitions beyond 1,200 miles.