A Joint Forces Command-sponsored study recommends that the US military take a Madison Avenue-approach to enlist more support from locals in military operational theaters. The Rand Corp. authors believe their work still has some applications to operations in Afghanistan and Iraq. They espouse a combination of words and actions that start from a central premise: Know your target audience so you can satisfy their needs,” says lead author and behavioral scientist Todd Helmus. The report’s authors maintain that the US military can apply many of the same techniques used in commercial marketing—branding, instilling customer satisfaction, customer-informed decision-making, using influencers, and social marketing. The report considers the current US military “brand” used in Iraq—show of force—to be “ill-suited to earning local support.” (Find the report here.)
F-15E Aviator Missing in Iran Rescued by US Forces
April 5, 2026
The second crew member of the F-15E shot down April 3 has been rescued from Iran. U.S. forces recovered the aviator alive and all American forces involved in the operation are believed to be safe, U.S. officials told Air & Space Forces Magazine.