New Ad Campaign Starts

Sept. 19, 2006

Audio of this article is brought to you by the Air & Space Forces Association, honoring and supporting our Airmen, Guardians, and their families. Find out more at afa.org

The Air Force launched a new recruiting advertising campaign, called “Do Something Amazing,” during prime time Monday night. The commercials, which tie in with USAF’s new interactive Web site, showcase Air Force people performing their jobs. The videos were taken with a hand-held camera or used existing USAF footage, unlike previous glossy Hollywood-type productions. That means, according to ad agency GSD&M of Austin, Tex., that it can produce more commercials.

Audio of this article is brought to you by the Air & Space Forces Association, honoring and supporting our Airmen, Guardians, and their families. Find out more at afa.org

Trending Stories

Hegseth Wants Basic to Go Old School. What Policies Must Change First?

Hegseth’s Air Force Jet Diverts for Emergency Landing

B-1 Bomber Task Force Deploys to Japan

Air Force Dropping Integrated Capabilities Command

Related Content

B-1 Bomber Task Force Deploys to Japan

Oct. 18, 2025
A quartet of B-1Bs from Dyess Air Force Base, Texas have landed at Misawa AB, Japan, likely for a series of exercises with Japanese, U.S. and Australian forces.

Navy CCA Program’s Shape Coming into Focus

Oct. 17, 2025
In announcing its Navy Collaborative Combat Aircraft contract, General Atomics has provided some clues as to where the service is heading with its version of an armed, autonomous fighter escort. It will likely be quite different from the Air Force version.

Space Force Contract to Inform Commercial Weather Strategy

Oct. 17, 2025
The Space Force’s recent contract to Muon Space to repurpose their commercial weather satellites for military use will inform a broader “data-as-a-service” strategy for its space-based environmental monitoring mission.

Air Force May Test New Counter-Drone Weapons Next Year: Industry Reps

Oct. 16, 2025
This year’s Association of the United States Army’s annual meeting buzzed with talk of countering the rapidly evolving drone threat facing the entire U.S. military, including the Air Force. Leaders and defense industry officials discussed the need for new approaches to procurement and employment of a new class of these…

Air Force Bases to Host AI Data Centers on Unused Land

Oct. 15, 2025
The Air Force is offering space on five of its bases for companies to build artificial intelligence data centers, part of a broader push by the Trump administration to speed up development of the infrastructure needed to enable the rapid development and adoption of AI technology.